Jaffy.com.au started with a simple objective that is to provide better fashion choice for Malayali community in Sydney.
People in Kerala has a distinguished fashion taste, emanating charisma and influenced by history, geography, culture cuisine and lifestyle. A Keralite embraces both tradition and modern outlooks. For that reasons their fashion choices are unique and often portrayed as simple and elegant.
We realised the fashion needs of Malayali community in Sydney were not fulfilled. They had very limited choices when it comes to ethnic wears, often this gap is full-filled by shops offering attires for other South Indian states or overseas purchases when visiting Kerala.
We started Jaffy.com.au solely to fill that gap, by offering a range of quality and affordable wears suiting Malayalee taste. Our launch during Onam 2022 had an overwhelming response from the community in Sydney. We served around 40+ customers during the month of August with a range of traditional wears for men, women and kids. We are so grateful to the community's support towards this small initiative.